e-media

Archive for December, 2011

In today’s world of rapidly expanding technology, millions of people are using e-media to buy and sell products and services. Thus, e-commerce is proving itself to be an important component of business strategy. For reference, any form of transaction in which the parties interact electronically rather than by direct physical contact is known as e-commerce. To put it simply, it is an act of buying or selling on the Internet or other communication networks. The development of online shopping, telephone banking, credit cards, data mining, data warehousing, enterprise resource planning (ERP) systems and World Wide Web (Internet) are just a few of the revolutionary components of electronic commerce.

Still, millions of people face security problem for sharing confidential data on the Internet. That’s why they will think twice or leave websites which do not make their security protocols easily and boldly evident. If your site is selling products to the public, it is crucial to develop trust with your users by securing your website with an SSL Certificate. The GeoTrust QuickSSL Premium certificate is the least pricey option for an SSL certificate that secures both www and non-www domains and is from a trustworthy name – as of January 2011, the Alexa Netcraft Index suggested it’s the most widely used brand of SSL on the top 1 million sites. It comes standard with premium warranty protection and unlimited server licenses, making it the simple choice for a fast and credible SSL solution.

When you display GeoTrust SSL certificate, you inform your users that you value their information and it’s secure. The GeoTrust SSL Premium certificate also builds trust in end users that their data will not be disclosed to anyone; this faith creates a valuable and lasting relationship of trust. In this way, your online sales will increase exponentially.

so Secure your fully qualified domain name, including both the NON-WWW and WWW details, with the Geo Trust QuickSSL certificate.

Guide To SSL Certificates

Secure Socket Layers (SSL) are protocols that allow secure communication between different parts of the network. This allows browsers to connect to web sites and servers are hosted. All the sites hosting eCommerce trusted to use this technology to guarantee the protection of consumer information phishing, hacking and other of stealing. That is why they are trying to create an online business, it is essential to learn about SSL certificates.

It seems like every discussion about improving B2B marketing campaigns revolves around the Internet; and for good reason as the Internet has become the primary hub where consumers access information.

But the current explosion of digital media choices is taking its toll on the financial vitality of traditional B2B advertising vehicles such as print publications and direct mail.

In the United Kingdom, the use of direct mail among B2B advertising agencies has dropped significantly, according to an annual B2B marketing trend report conducted by Circle Research. On average, the total share of budgeted spending allocated to direct mailing efforts among B2B firms has dropped from 17 percent in 2009 to a projected 9 percent in 2011.

Statistics analyzing direct mail use among B2B marketing agencies in the United States are less conclusive. However, research firm eMarketer projects the Internet will account for 21.5 percent of overall ad spending in 2014; suggesting a growing shift in the outlets where companies believe they are more likely to capture prospects and generate sales.

Conversely trade show spending is projected to reach more than $15 billion in 2014. This amount is more than the combined total anticipated to be spent on e-media and print advertising during the same period, according to private equity firm Veronis Shuler Stevenson.

Why Tradeshows?

The secret behind the longstanding success of trade shows mainly has to do with the age-old desire for human interaction and the perceived value these events have from both attendees and exhibitors.

For exhibitors, trade shows remain one of the most effective methods of reinforcing brand awareness and building on existing relationships with colleagues and other B2B professionals.

More than 90 percent of exhibitors believe trade shows will remain a critical marketing tool for their operations during the next five years, according to a survey of 500 exhibitors and trade show attendees conducted by Skyline Exhibits. This is made evident by the nearly 10 percent of additional spending planned by exhibitors in 2011 to enhance their trade show presence, according to the survey.

Mobile computing will never be the same with the advent of Seamless Wi-Fi’s S-Gen UMPC, or Ultra Mobile Personal Computer. In an era when computer manufacturers are developing smaller PC solutions to meet the nomadic nature of today’s consumers, the S-Gen stands out as one of the most robust, yet smallest, micro PC’s available on the market. It has already made appearances on the Montel Williams Show and at numerous shows in Las Vegas, Salt Lake City, Massachusetts, and Washington, D.C.

Ultra mobile is a bit of an understatement. The S-Gen weighs a mere 16 ounces and measures in with a length of 6.5 inches, a width of 3.8 inches, and a depth of 1.25 inches. Despite its diminutive size, this “pocket” PC comes complete with a near full size keyboard, TFT touch screen display, and 20 GB hard drive. Of course, it also has all of the bells and whistles of other mobile products, such as Wi-Fi, Bluetooth, and cellular wireless technology. Maybe surprising to some would be the fact that the S-Gen also features an integrated GPS system with internal antennae.

Of course, being able to map your location and see your destination is only useful if you have enough battery power to get you through to the end of your trip. Fear not, the Seamless Wi-Fi S-Gen has a battery life in excess of 8 hours. That is roughly 4 times longer than traditional laptop battery life and double the endurance of higher capacity notebook batteries. When you consider just how many functions the S-Gen is capable of, you will realize that you need every bit of those 8 hours. The S-Gen is essentially a tri-band cell phone, MP3 player, GPS navigation system, and mobile computer all wrapped up into one very portable package.

The S-Gen is so power-packed that it has been featured in PC Magazine, Laptop Magazine, The Mercury News, and The New York Post. Let’s not forget the S-Gen’s reviews on DL.TV, Geekzone, and ZDNet just to name a few. All of this positive publicity can only strengthen Seamless Wi-Fi’s sales numbers when the S-Gen officially launches on July 1, 2008. The estimated retail price is $1,195, a very reasonable value when you consider the four or five devices that this unit will replace when you purchase it.

The Kindle electronic book reader from Amazon is ranked at the top when it comes to popularity and sales in today’s market. Every book lover, educator, and student is eager to get their hands on this e-media reader. This is actually not that surprising at all, considering the benefits and capabilities that comes with the device. For many of the followers of this wireless reading device, the Kindle is more than just an eBook reader. Since the first Kindle’s introduction in 2007, finding the Kindle best price has been the main focus of many consumers.

The Kindle reader is a hardware, software, and network platform that is developed by Amazon.com’s subsidiary, Lab126. The device uses wireless technology to allow users to go online and provide them with the capability to download, read and shop for eBooks, as well as other electronic reading media. It also provides users access to blogs and other digital media over the Internet.

The third generation Kindle, or Kindle 3, is the most recent version in Amazon’s Kindle line. This particular model makes use of top-of-the-line display technology known as the E-Ink Pearl display. This is actually an enhanced version of the E-Ink technology that was present in previous generations of the Kindle. The device is now capable of displaying 16 shades of gray. Power-wise, the new Kindle actually consumes less power from its built-in battery because of the E-Ink Pearl display, since it does not require power to display pages, which are very realistic by the way.

When the new Kindle was released in the market, a lot of consumers tried their luck on getting good deals from retailers in shopping centers and local malls. Although there are some good offers from such sources, finding the Kindle best price will not be as easy compared to going online. Craigslist and eBay are just some of the online shops you can visit if you want to get the best deals on the Kindle.

When Amazon’s third generation Kindle was originally released in August of last year, the initial price was around US$139 for the Wi-Fi only version. Since the new Kindle comes in two versions, there is a Wi-Fi and 3G version, which primarily cost around US$189. Such prices are not to be taken lightly, especially since money doesn’t just fall from the sky. One thing you need to remember though is that these numbers were initial prices from last year, and you can probably get cheaper prices with better deals nowadays, as long as you know where to find them.

We recently went through a lead scoring exercise. It was time consuming, but worth it. We scored 7500 contacts. The process required checking out our contacts’ website. I highly recommend that you get in the habit of visiting your contacts’ website “before” friending on Facebook, connecting on LinkedIn, following on Twitter, or otherwise chatting with a new contact. It’s a great way to get a glimpse at what your contacts are up to.

Whenever we saw information or website features we liked, we’d save them as samples. We made good use of our Snipping Tool to save jpeg images of what we liked. Here are 12 ideas you can get when visiting your connections’ websites:

1. Website Design and Branding Ideas
a. Landing Pages
b. Page tabs
c. Photos
d. Capability Statements, Resumes, Bios
e. Media kits
f. Ways to display testimonials
g. Shopping Carts
2. Trade Organizations to check out
3. Periodicals to Subscribe to
4. Business books to buy
5. Case studies and white papers to post
6. Social Media ideas
7. Press release ideas
8. Referral networks to join
9. Hiring ideas – look at the structure of their teams; their organization chart – what positions should you hire? Some of my contacts had speaking agents and PR (press/media) assistants.
10. Business Award program ideas
11. Business events to host
12. Affiliate programs

Gathering ideas from the websites of folks in your network is gathering business intelligence. Competitive intelligence is the legal and ethical acts of systematically gathering, analyzing, and managing information about business competitors. Well, many of the folks in your network may not be competitors. In fact, many business owners mistakenly avoid connecting with their competitors. When gathering competitive intelligence, businesses gather their competitors’ news articles, publications, patent filings, trade show marketing materials, and other market research.

Some business owners may perceive business intelligence as espionage or spying. I see it as getting to know the folks in your network better. The more you know about the folks in your network, the better you can forge strategic alliances and the better choices you can make about the type of relationship you should build with each person in your network.

There’s a war going on out there…It’s brutal, it’s relentless and, like all wars, there’s always the potential for casualties.

Let’s set the scene.  At any given time, legions of professional e-marketers gaze intently at their target audience through the finely-tuned sights of their opt-in mailing list.

With their trigger finger poised in eager anticipation, they unleash their precious marketing payload with laser-sharp accuracy towards their quarry.

The binary hordes are released – every email bearing news of compelling ‘value propositions’.  Each one has a specific destination, a destiny to be fulfilled and an outcome to be realised.

Meanwhile, dug deep in their bunkers, IT Managers and IT Administrators await … They know their ‘enemy’ well and keep their primary defenses in a high state of alert.  Together with sophisticated filtering software to protect their networks, the technical teams form a formidable line of defense against the onslaught of both inbound and outbound email.  After all, email’s just email, right?

No matter.  With strategies, tactics and policies firmly in place, mailing lists primed and mail servers ‘locked down’ – so it begins.

Friendly Fire
Incredibly, the adversaries described above are actually on the same side and are simply playing out a scenario that is very common within many businesses.
On one side are the e-marketers along with their comrades-in-arms – the sales teams, while the other side is composed of those charged with maintaining the overall well-being of the company IT infrastructure.

And this, despite the fact that – according to a recent survey by email marketing specialists, e-media, less than a fifth of IT managers actually declared any hostility towards email as a mass marketing medium. In fact,43% of IT Managers actually felt positive about it!

Flak From All Sides
As if this wasn’t enough for e-marketers to deal with, they’ll frequently be involved in a two-way tussle with the sales effort for primacy in who is the dominant dynamic in driving company revenue streams.

A sales force will rightly lay claim to persistent, highly-focused endeavour emanating from slogan-filled hives of ‘sharp end’, ‘front line’ activity.  Don’t marketers, by comparison, sit around sipping cappucino while admiring their latest creation?

Newspapers, television and radio companies are creating content and information at an ever increasing pace.

Traditionally, electronic content has resided on widely disparate technologies, locations and represented only operational transactions. As organizations move operations to online content and establish partnerships, via portals and extranets, with customers and suppliers, “digital content” becomes distributed among many parties.

This presents both opportunities and challenges in building content management systems reflecting the information holdings of the organization.

Content storage and management are key components of an efficient media market. A digital asset manager is required to manage the main repository of an organization’s historical content. It would contain the raw online electronic content targeted for expanding distribution to new distribution channels. The critical factor leading to an efficient media market is the ability for online content creators and consumers to perform complex searches and analysis without slowing down the content production operation systems. An online content market is:

Subject-organized – information describing content is stored in a database and is organized by subject so that all the references relating to the same files are linked together;

Time-stamped – changes to the descriptive data in the database are tracked and recorded so that reports can be produced showing changes over time;

Non-volatile – data in the database is never over-written or deleted, once committed, the descriptive data is static, read-only, and retained or archived for future use; and

Integrated – the database would contain information relating to most or all of an organization’s production content. Search information would be consistent.

For example, an online content market could be used to search and find all audio, video and text about elections in 2008, or all new medical research papers between December 24th – December 28th 2006.